I can really see no reason why libraries should not get involved in social networking sites. The majority of young people today regularly use social networking sites - primarily Facebook - and this majority is rapidly growing. And increasingly there are older people up into their sixties involved as well. This is a huge market of people to reach out to; and even if we consider local libraries or school libraries whose focus is only on the local munincipality or even suburb, that still leaves a great many client or potential clients to market to and get the message out. And its interactivity could encourage people to feel that the interests of the library are more closely aligned with their own. Its also a very cost effective way to advertise services.
Perhaps in the cases of small libraries with limited resources it might not be as feasible since doing so might lead to the detriment of other areas of the library, and the benefits would not be as great due to the library's small scale. Overall for the majority of the library industry though social networking sites is the way to go.
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